Tesla - The Greatest Drive

The Greatest Drive was a digital lead-generation campaign to highlight the launch of Model S 100D. This campaign was designed to give users a chance to be one of the first to test drive a Model S P100D or Model X 100D on some of the greatest driving roads in Europe.

The prize included a Model S or Model X for a week, a suggested driving route plus 3 nights at Tesla Destination Charging hotels during their journey. We used Influencer/Tesla Owner Coen Swijnenberg (radio DJ) to help tell this story.

This campaign resulted in €57 million in revenue for Tesla.